ævolve has wide-ranging experience in helping clients improve their targeting, having developed or enhanced over 150 segmentations. We also specialize in making them actionable.

We have our own 10,000-strong consumer panel for delivering all of this and have developed market-leading tools to ensure all segmentations are rich in insight, compelling to use and fully integrated into the marketing process.

Our approach to segmentation allows our clients to relate to consumers in a way that is more relevant and motivating for them, and therefore more likely to influence their attitudes and behavior.

We can answer lots of questions about how people think, feel and behave in different categories, for example:

• What types of consumers exist within my market place?

• Who are my most valuable customers / potential customers?

• What and why are they buying?

• Understanding brand and product usage by occasion
– what needs are being met?
– How do consumers make decisions?
– What part of the purchase cycle can I influence?
– Is my brand being considered?
– What are the barriers to purchasing?

• How do my consumers use different media channels, and how do they feel about them?